Ready to get even more concrete? Super. Having defined a clear vision and a business goal, we prioritize your marketing automation use cases and turn the most valuable ones into well-structured marketing automation programs.

What triggers a particular set of automated actions? What is the desired goal? How do we know if that goal has been reached? What kind of external and internal messages need to be crafted for the program? These are the kinds of questions we are answering in the planning phase.

As a result, you have a concrete blueprint for putting your marketing automation into operation and you know how to measure its impact. In other words, you're ready to rock!

To the next phase: choosing the technology for marketing automation.