What possibilities does marketing automation offer to your company? And how can those be taken advantage of?

We believe that embarking on a marketing automation journey should always be a decision driven by a clear business goal. Without this approach, your marketing automation initiative can turn into a technology project with no business impact. We do not want that to happen, do we?

In the vision phase, we work together with you to map out your customer journey and to define your buyer personas – to understand how and why your customers interact with your company. Using that customer insight as a basis, we can identify and structure concrete use cases where marketing automation would most benefit you and your customers throughout each stage of your shared journey.

To the next phase: planning marketing automation programs.